Website Homepage Redesign

Redesigned RetailMeNot’s homepage into a modern, connected entry point that improves savings discovery for anonymous shoppers and aligns the experience across web, app, and email.

Learn more about it here.

Project Overview

The goal of this initiative was to reimagine RetailMeNot’s core web experiences across mobile and desktop, starting with the homepage. As a product designer, I contributed to the strategy and execution of a refreshed web experience, helping define how key touchpoints across the customer journey could better support discovery, trust, and continued optimization.

By clarifying the role of each touchpoint, we created a more intentional experience that better supported customer needs, improved savings discovery, and gave the team a scalable foundation for future testing.

Core Team

  • Product Designer: Nick Hughes

  • Sr. Product Designers: Jennifer Haddad, Bill English

  • Product Mgt.: Ryan Ambler, John Hall

  • Engineer Lead: Michael Chang, Julia Ramier

Design Challenge

Transform the homepage into a clearer entry point for anonymous shoppers, helping them understand RetailMeNot’s value, discover relevant savings faster, and feel confident engaging with the platform without compromising key business metrics.

Discovery & Research

We audited the existing homepage experience and performance data to understand how anonymous users discovered savings, navigated categories, and engaged with the platform. These insights helped shape a redesign strategy focused on clearer discovery paths, stronger trust signals, and measurable business impact.

We also compared the web experience against updated app and email patterns to identify opportunities for greater consistency across the RetailMeNot ecosystem.

Strategy

  • Modernize the homepage using scalable web design patterns

  • Clarify discovery paths for anonymous users

  • Build trust through stronger messaging, stats, and account creation moments

  • Maintain or improve core KPIs across bounce rate, CTR, yield, and ad impressions

Solution

Key Design Updates

Visual System: Applied modernized design patterns to create a more consistent experience across web, app, and email.

Navigation: Elevated key categories and verticals to make savings discovery faster and more intuitive.

Modular Layout: Created a flexible page structure that allows teams to add, remove, and reorder content without compromising the experience.

Trust Signals: Introduced credibility-focused messaging and stats to help anonymous users feel more confident engaging with the brand.

Results

  • Ad click-through-rate: +50% lift

  • Yield: +2% increase

What This Enabled

  • Shifted the homepage from a static entry point into a more flexible, discovery-driven experience

  • Paired updated design patterns with a modular structure to support ongoing testing and iteration

  • Created a stronger foundation for merchandising key categories, offers, and seasonal content

  • Helped build a more consistent RetailMeNot experience across web, app, and email